Weekly People Issue 725 – You Are What You Eat, We Sell Health, Not Juice

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2014-10-27

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Weekly People Issue 725 – You Are What You Eat, We Sell Health, Not Juice

Reporter Lee, Solmin, The Female Angle
“You are what you eat; we sell health, not juice.”
Leading juicer company with thirty years of know-how
President Jeom Doo Lee Kim, Angel Juicer Co., Ltd.

"You are what you eat. Because it is a problem that is directly related to health, the importance of the food to be consumed is great. In order to make our bodies beautiful and strong, we need to eat clean and healthy food."

Angel Co., Ltd. is well known as a stainless steel green juice maker. Those who visit this company for the first time will first find a human model along with anatomical and medical books. So one’s first guess it that it is not a green juice company, but a doctor’s office or a pharmaceutical manufacturer.

The company not only sells only juicers, but also has a philosophy of health, counsels on health, and spreads education about healthy eating habits and lifestyles.

"There are a lot of people who are sick who have decided to buy a juicer. There are a lot of people who come to visit for consultations on how to get healthier from a sick and uncomfortable state.

It is not just selling machines, but educating them so that they can be healthy with the right eating habits." – Reporter Lee, Solmin

Sudden trials are the starting point of greatest fortune.
When Kim started her business in the field of juicers, it was 30 years ago. At this time, Kim experienced great trials.

"My husband was thirty-three years old and I was twenty-eight years old. My husband's business was ruined and we both suffered from anemia and were often getting sick.
As the family collapsed financial, family health suffered as well.
However, with the hope that she could find herself in a better situation, Kim began to change her diet by learning about natural food in the church.

"Actually, I was not that diligent. However, the environment was difficult, so I woke up at two in the morning and went to work with my family's healthy foods such as brown rice and vegetables in tow. After six months of hard times, my husband and family saw their health turn around, and the sickness they had was completely gone."

After recovering from his illness, her husband was hooked and started to work on this machine in earnest.

"I had to go to hospitals and oriental clinics several times as a result of my business failure and angina. However, the medicine made me weak and I wasn’t getting better. I was worried about becoming dependent on medicine when I met a person who taught me about natural medicine and after five to six months my health recovered and I developed the Angel Juicer with my husband." Since then, Kim, who has not been in a hospital for thirty years, is very young and healthy at the age of sixty.

"I wanted to spread this news to a lot of people so we started this business. I think we are running a really rewarding business. In fact, once we sell our products once, we cannot sell them again to the same client. It is very solid and can be used for over 30 years. I would do this business even if I were born again tomorrow. I am doing business that can protect the national health and contribute to the national economy. I am doing business that cares for the health of people more than the purpose of making a lot of money,” Kim exclaimed. “I feel very proud."
 'Angelia' boasts the best juice rate

"If people who are sick have modern medicine failing them, naturally they become interested in alternative medicine or natural healing. People who have decided to eat brown rice or green juice begin to browse the Internet, and people who have decided to buy a juicer will be able to compare and analyze various products.”

Many people know that Angel Juicers are excellent in terms of performance and that other products do not come close, but in truth they hesitate as it is actually twice as expensive as other products. However, there is a clear difference between the parts and the production process." Angel’s Angelia employs twin gears equipped with powerful electric motors to completely crush vegetable fiber and has a very high juice rate.

It is made of stainless steel material, unlike the conventional plastic juicers, making the life span semi-permanent.

"As plastic rings and the diamond ring come at different prices, the stain is coming out of the carbon, so the material cost is ten times more expensive. Plastics are extruded and can be processed into thousands of parts, but if you use it for three to four months hardening and cracking will occur and parts will fall off making it not good for ruggedness, environmental hormones, or hygiene."

Angel Juicers were too expensive to manufacture a few years ago, so we also put out a plastic product costing one billion dollars in research expenses with the idea of making popular products at lowered prices. However, consumers have complained that the parts break down quickly, and since then they have been sticking to manual stainless steel products, even though they are expensive.

"We do 50-60% of the process by hand welding. It's that precise. If we cut one kilogram of the same carrot, our product will yield 820 grams of carrot juice. But the plastic products produce only 420 to 500g. I am not satisfied here, but quality is more important than quantity. It is recognized that living calcium is about 14 times higher than other products." It is rich in nutrients such as fiber and minerals as the concentration is high. Through this word of mouth, the company's sales are more than doubling every year.

These product skills went beyond the domestic market. We got a positive response from foreign buyers who once used the sample, and went abroad to market by word-of-mouth. Currently, we export Angel Juicers to more than thirty countries. Last year, it won the million-dollar export tower. Exports are increasing every year.

Recently, the company has been selected as a leading company in the Busan City Senior Friendly Business Division. Ten years ago, the main customers were in the fifties and sixties, and now their main customers are in their thirties.

Young people's interest in juicing is increasing due to children's atopy.

Establishment of an educational center is the best goal and vision.

"Overseas buyers say our products are superior in terms of technology.”

“I wish I could make large profits with the company, but the raw materials and labor costs are so high that it is not possible. But I hope even more that many people in the world market will be helped. The process of preparing and making the actual juice may be cumbersome, but family health must be the highest priority. I hope that many people will be helped because it is an important business to protecting the happiness of the family."

Kim's dream is to create an education center. It is one step further from counseling for customers who have come to visit, to build a center in a scenic spot, to grow organic vegetables directly, and to provide space for people to rest and receive education. "We plan to develop a program that will allow us to experience a course of gradually recovering.”

“I think we need a training center that actually provides an experience rather than just lectures. It is useless if you sell the juicer but the patient does not get help.”

“There must exist a person who is truly helped, so that our company is worthy of existence. This center is the flower of this business and my dream and vision."